Never think, bug bug people the time that spend and we are same, existing joys and sorrows and financial crisis. Must not not die to be hit always at ordinary times and it is anxious but unable to do anything, when they encounter difficulty to had been not boiled, meet from commit suicide. Treat these 3 setting, be very familiar? “Do not love oneself and another person when beloved person before the flowers and below the moon ” , “Pester a body when serious illness and filial family member is not beside ” , “Be about to go bankrupt when financial crisis ” , this world is already undeserved be reluctant to leave, then they chose those who do not have law rescue sturdily to die surely for oneself medicine (that insecticide on their hand) . You can want look to allow cough up—-”Black day need not treat ” .

The umbriferous ad that sees usually uses measuring projector make it, and can in the late evening or darker local ability is effective. This advertisement uses the shadow that the sun causes however, can see in become known day hollow-out black and white character and image, this kind of advertisement is revealed still can follow the change of sunshine and change, have interest sex very much. Allegedly this kind of advertisement is to market open car and make, its drove the value of action to achieve 200 thousand euro.

Challenge
Increase The Number Of Test Drives Of The New Eos convertible, target Group:MEn And Women Between 25 And 59 Years Of age, better Educated And Better Off.

Strategy
Who Is More Qualified For Advertising A Convertible Than the Sun Itself? Therefore We Got The Sun To Invite People For A test Drive By Shining Through The World's First Shadow poster.

Results
Everywhere We Put It Up, the Shadow Poster Not Only Caused a Stir But Also Increased The Number Of Test Drives By More Than 12%.Thus The 2000 Euro Poster Caused A Positive PR In The Value Of about 200000 Euros.

Agency: DDB D ü Sseldorf, germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Heiko Freyland, raphael Milczarek
Copywriters: Felix Lemcke, jan Propach
Art Directors: Fabian Kirner, michael Kittel

Http://www.frederiksamuel.com/blog/2007/10/vw-eos.html

The extravagant life on luxurious houseboat lets a person wave wave desire celestial being, estimation also is likely desire celestial being is about to die. . . . . .

Present advertisement be on sale more and more the appetite that move a person, let a product be in did not appear on the market to achieve ” to did not see the its person, effect that hears its sound ” first, portuguese market is beautiful 308 it is. It is first lade two trucks beautiful font of figure of 308 same volume, let them be in cruise of countrywide each district, the door that passes agency every time stops over when inn, give a kind of busy aura in order to make, also expect to be able to have the sort of effect of ” of according to legend of ” mouth mouth.

This the picture stickup the advertisement on subterranean passageway a flight of stairs has very simple an advertisement word only: “Changed Pajinsen disease when you, this world looks very can different ” . The person that does not know Pajinsen disease can not understand the implication of this paragraph of word, also won’t understand this advertising implication.

Pajinsen is ill (PD) it is disease of a kind of common nerve function obstacle, the old people in main effect, come on later in 60 years old more. Its symptom expression is dormant when hand, head or mouth are not own ground quiver, muscle rigid, motion is slow and pose balance obstacle, bring about the life to cannot provide for oneself. The pathological changes place of Pajinsen disease is in the midbrain place of person head, the place has a flock of nerve cells to call black qualitative nerve yuan, they pass synthesis a kind of ” is much cling to the nerve of amine ” is given qualitative, have adjusting control to the athletic function of cerebrum. When these black qualitative nerve yuan when metamorphic death amounts to 80 ％ above, the symptom with respect to disease of Jin Sen of meeting occurrence handkerchief.

Send the pathogeny of Pajinsen disease to still be clear about not completely formerly, think to basically be concerned with the integrated element such as age ageing, heredity and environment commonly. And at present to Pajinsen disease Shang Mogen studies a method, belong to disease of slow progress sex, if be treated not in time, the patient lives period shorten apparently, terminal because long-term lie in bed is easy,appear the complication such as infection of road of pneumonic, make water. The patient divides afraid disease because of passing and companion has the Pajinsen that has 1/4 about depressed symptom.

What depict this kind of disease as a result of the earliest system is British physician Dr. Zhanmusi Pajinsen, the Jin Sen is handkerchief that weighs this disease so is ill.
The patient of this disease takes very possible tumble on flat, be to go up what is more,the rather that more a flight of stairs? To them, a flight of stairs is like the mountain peak that ascend is riprap everywhere really on.