The month on Technorati updated a data, make the Technorati that can show Blog when search and browsing a page authoritative degree, the information that shows previously is N Blog catenary receives here and X the link comes from Y Blog, used simple Technorati authority newlier this to spend will replace these news, on the information page of rich guest, technorati still can show the rank that its authority spends.

　　 Technorati authority is spent(Technorati Authority) it is to point to: The past has the website amount of the rich settle or live in a strange place that mentions you inside 6 months, numerical value is higher, criterion word of Technorati authoritative degree is taller.

Notable is, the way that measures Technorati authority to spend a number is not simple the amount that is exterior link only, and the amount that basically depends on exterior link website, that is to say, if guest of a rich links you,rich guest is linked a lot of times, so Technorati can regard as only will calculate, of course, this number is only inside 6 months effective.

　　 Technorati rank(Technorati Rank) it is to point to: Spend size to have the place of the rank with Technorati authority, technorati authority is spent highest will be to rank the first, technorati rank number is smaller, state the difference with the first is less.

Because a lot of little dimensions rich settle or live in a strange places can have identical Technorati authority to spend, accordingly their Technorati is ranked also will identical.

Technorati100 is strong (Technorati Top 100) it is the most popular 100 rich guest that shows according to Technorati authority spends computation to go out, ranking first rich settle or live in a strange place is the rich guest that shows most person is linked inside 6 months.

The method that first-rate raises Technorati authority to spend is the article that writes a few others to feel interesting, such they can link you, link primitive provenance to also can promote communication, let others know you are good at discovering interesting thing.

Finally, if you think the reader that lets you sees the Technorati authority of your rich guest is spent, so install a Technorati Authority Widget to be able to come true.

Chinese interpreter: William Long
Chinese translation: Technorati authority is spent and Technorati is ranked
English is textual: Technorati Authority And Rank

As very famous rich guest searchs engine, technorati since rose last year, collected rich guest webpage to give a few issues, specific reason is unidentified. To many rich customer sites, appeared to stop collected circumstance, this may be the technical reason because of Technorati.

For instance my rich guest address, arrive a few days ago to for it already 197 days are not indexed, the article of newest index was last year, the means Ping that I move Ping through the hand the server of Technorati a lot of, but normal without index from beginning to end.

To the reason of index, I once suspected is the reason that is sealed because of Technorati, was not paid attention to so all the time, technorati has been solved in the mainland later sealed period of time, do not have index page as before however, this I feel strange, the problem that should not be a network, I go then forum of its technology support sent a card, showed this issue, after a few hours, the administrator reply of Technorati says the hand is moved undertook indexing installing, I discover later, technorati already me all articles indexed afresh, include the article that publishs before a few hours.

This shows, guest of a few rich was not indexed by Technorati the likelihood is the problem of Technorati oneself, connect with the network have nothing to do, if you discover your rich guest was not indexed normally by Technorati, can support forum to send a card to the technology of Technorati so, tags is Indexing, so Technorati moves the Blog you to index afresh with respect to meeting hand.

After indexing afresh, the Technorati authority of the rich passenger that I discover me is spent from 1087 rise to 1374, rich guest Technorati is ranked also from 2074 rose many 800, achieve 1242.

Examine the case be collectinged of rich guest article very simple, should use only catch up with at the back of Http://technorati.com/blogs the URL address of rich guest can, for instance my rich customer is examined with Http://technorati.com/blogs/www.williamlong.info collect a page.

Use online reader (for example Google Reader) the person that reads rich guest article, likelihood scrape up many OPML subscription addresses, but these subscription cannot be shared with other commonly. The website that there is a website to call SHARE OPML in abroad can share OPML subscription, be English for the most part regrettablly. Do not have what tweak all the time to Chinese user, subscribe to for the better OPML that communicates Chinese, I derive the subscription OPML file of the Google Reader of myself now and offer download, the hope can pass this kind of method and everybody to share respective subscription address.

The OPML document that I offer can guide directly Google Reader or Bloglines, catch the reader such as shrimp, undertook classified according to catalog, subscription content majority is output of full text RSS, hardly summary RSS is outputted, gross 150 many, everyday replace a capacity about 100-300 piece, chinese and English part by catalog, the meaning in a way of each catalog that I classify me below explains a specification.

Internet catalog, it is IT industry and Internet information information for the most part, besides 2 are traditional Chinese outside, the others is simplified Chinese, only RSS of a summary is outputted, other and all it is output of full text RSS.

Reference catalog, the official Blog of the IT industry information of English and sectional company, be English Blog. Attention, among them some a few Feed (for example TechCrunch, Techmeme, Lifehacker) newer frequency is very fast, may bring about content to update overmuch, those who be overcome is OK delete its.

Blog catalog, the rich guest of English composes the Blog of skill and experience, the introduction writes sale of advertisement of guest of experience, SEO, rich.

Earth catalog, the Blog related the Google Earth of English.

Google catalog, the official Blog of the many products of Google, all is English.

Search catalog, domestic search lures the official gain customer that props up relevant enterprise, it is Chinese entirely.

Culture catalog, the rich guest of respect of humanitarian, artistic, culture.

Life catalog, the rich guest of side of the life, game, cate, entertainment.

Finance catalog, the rich guest of respect of finance and economics, stock.

Society catalog, media, think, the rich guest of respect of current affairs, news.

To certain newer amount is particularly large, but the RSS with pretty good still content, I do not suggest to in putting its in Google Reader, be read, in that way read efficiency to be met instead lower, everybody can go directly its website is read, it is better that the likelihood reads the result. The website of a few better IT industry and Internet respect introduces here:

Information of science and technology of song of news of Internet of IT of science and technology of Cnbeta, Donews, TechWeb, sina, Netease science and technology, Sohu, Baidu, cereal (the machine makes the news of Baidu and Gu Ge, in front is artificial editorial) .

The OPML subscription file that I share downloads here, size 30K, can be directly after download in reader guide.

Note 1: Before guiding, been sure to have backed up please your original OPML document.

Note 2: My OPML file undertakes every months updating, newest OPML file uploads here jointly with the pace.

The other day FeedSky is newest and enlightened show advertisement service, this service and Feedburner Ad Networks (FAN) very similar, run a mechanism a bit similar also, because I once joined FAN September last year, use this advertisement service to also have fast time of a year, also have a few knowledge quite to this advertising effect, today, I combine the advertisement result that the advertisement data last month comes my FeedBurner tell about Feedburner Ad Networks in detail.

　　 Advertisement type

FAN divides the advertisement that is two kinds of types, one kind is to put the RSS on Feed on advertisement, show an ad at the back of Feed content namely, additionally one kind is to put the Site on rich guest website on advertisement, this kind of advertisement looks from formally and common website banner ad is similar. These two kinds of ad that at present I see are give priority to with the picture, among them the picture that Feed ad volume is 468×60, website Site advertisement is the rectangular picture of 300×250.

　　 Put in means

Advertising puts in means and Review Me similar, advertisement is by ad business drive, feedBurner as a kind of intermediary, interpose is mixed at ad business between Blogger, ad business option can put in advertisement to its after a the most appropriate Blogger, feedBurner is met among this collection one share charge.

　　 Advertisement unit price

Normally the circumstance falls, ad business puts the advertisement that summary prep above puts the advertisement unit price on Site on to go up in Feed on unit price, the unit price of general Site is 5-8 dollar / CPM, picture of advertisement of that is to say shows 1000 times, can receive 5-8 dollar income, look nevertheless according to my data, feedBurner from which collection one share charge, the earnings that can achieve actually is website advertisement probably 3 dollars / CPM, the actual profit on Feed is 2 dollars / CPM. Nevertheless, this CPM price is far also of outclass home with type advertisement price.

　　 Area advertisement

Apparent, the advertisement effect that Chinese discharge can bring actually is very small, because this most FeedBurner advertisement has geographical area restriction, calculate only the advertisement of certain and Euramerican area shows, because this is told to the rich guest of Chinese content, the premise that achieves earnings is to ad business puts in the ad that does not take area restriction, include the ad that area restricts, the amount was not shown actually normally below the circumstance, regrettablly is me receives most advertisement is this kind of advertisement.

To Chinese Feed, do not have district definitive advertisement only ability is valuable, this kind of advertisement I have 3 only in what receive in half an year.

　　 My go up lunar advertisement data

I am at the beginning of last month the advertisement that receives two to be restricted without area, one is blackberry mobile phone, one is 3M, advertisement has in the light of Feed and Site two kinds, I put in these two kinds of advertisement, hit of indication data of the advertisement inside the time of a month that the FeedBurner that I am below shows, advertisement and achieve earnings.

Advertisement type shows (Impressions) hit (CTR) accrual (dollar) 128283 0.18% 420 of advertisement of website of 6490 1.87% 15 SITE of RSS Feed advertisement

This is an interesting data, from inside data we can see, the earnings that Blogger achieves on the website should be more than the earnings that achieves on Feed advertisement far, and even if Feed advertisement has very tall hit, advertisement value still is underestimated badly.

　　 My a few analysis

　　1, user quantity: Although my RSS Feed is used, is means of full text output, and be put in the link of subscription be in the place with all the markeddest pages, but the indication according to FeedBurner, the browsing quantity of RSS browses a quantity than the webpage as before 10 times lower, this specification falls in Chinese environment, the user of use RSS as before far little the user at using a browser.

　　 2, advertisement effect: RSS Feed advertisement to advertisement advocate for it is quite economical, can obtain first-rate to show the result with the minorrest budget, the advertisement on website of far outclass of its advertisement hit, however, RSS Feed advertisement to rich guest profit is very small, this can hit rich guest to release advertising apiration on RSS Feed on certain level.

　　 3, hit: RSS Feed advertisement can have very tall hit in specific period of time, I am for instance current the advertisement that this RSS advertisement is blackberry mobile phone, release in malic IPhone that day, hit of this advertising RSS Feed is as high as 19% , make to the attention of IPhone apparently hit of advertising of congener mobile phone also soars.

　　 4, real value: Will analyse from the person that use, what can use RSS Feed reader is general belong to relatively high-end user, of these users click theoretic should bigger than browsing the user value of the website, but will look at present, feed advertisement value is underestimated badly, is because is Feed insufficient,this all-pervading reason?

Finally, the data above me and analysis are the exterior network environment that comes from Chinese, likelihood to Euramerican Blog, the advertisement data of FeedBurner also is additionally one kind of circumstance likely, but I feel to be at least below Chinese environment, feedBurner as Feed advertisement precursor, did not reflect Feed advertising adequately in advertisement system real value, and the website advertisement of FeedBurner has bigger appeal instead to Chinese Blogger.

I once wrote the comment of bookmark of QQ of a Tecent the other day, point out the problem of bookmark of a few QQ. Later, the development group of QQ bookmark leave a message to me for a short while feedback, develop perfect system function later, read the opinion that reachs the development group of QQ bookmark pays attention to an user very much, this bit is laudable. I define below a few of this paragraph of time main functions update QQ bookmark.

　　 Bookmark guides

A few problems that I say last, this QQ bookmark basically also was solved, for instance bookmark guides, I guide now the bookmark of Del.icio.us is normal also, the summary was not lost, same bookmark guides in Baidu search Tibet fashionable, the report guides mistake, show what Baidu search hides to guide the function is not stabilized (perhaps filter about key word) .

　　Bookmark derives

What be worth to be carried particularly is, QQ bookmark had derive the function of bookmark, can bookmark content (include a summary) derive entirely for HTML file, same function is done not have in Baidu search Tibet, can see both state of mind is different from which, the kind that intentional support does not allow to derive comes tarry or limitative user, can bite off own head finally only.

　　 Popular collect

Of QQ bookmark popular collect a function, with Del.icio.us similar, and can RSS subscribes to, pass subscription this FEED, can dog of the user popular collect information, the meaning of DIGG having a place.

　　 Develop rich guest

A new product, its develop a group to have a BLOG or forum, more benefit communicates at undertaking with user user, QQ bookmark developed a group to open his BLOG, commendable.

　　 The product is comparative

I am not valued to the product of QQ before, the individual feels from use going up is not very convenient, be inferior to the congener product of Baidu even, for instance the Q-ZONE of overstaffed is mixed Baidu space, ask to know with Baidu, will look from my feeling, I more the sort of simple style in agreeing with Baidu product, the interface is simple, URL address is simple, use simple also. And these two product criterion of QQ gaudy, the address is complex, let the product of person sense or WEB 1.0 times, lack intelligence quotient, did not go up class, and this QQ bookmark changed me to be opposite of QQ product all along view, a few new power in seeing QQ develops a group are developing, original QQ is more than can develop a child only east, what the product of WEB 2.0 also develops is very pretty good.