The graph is onDeep lustre straight person(Naoto Fukasawa)± 0 2.5R seriesNew product, bell and temperature are hygroscopic. (About R2.5, it is 2.5R series product not just it is the round horn of 2.5, a lot of work of Naoto Fukasawa use R2.5, r2.5 presses Introduction Naoto Fukasawa, this is the radian with a kind of very familiar people, it is the radian of lumber nature. The R2.5 Of The Edges Are Of A Size That approximates The Natural Rounding Of The Edges Of Timber That occurs With Time, and Is Something That Is Already Familiar To The touch. And Is Something That Is Already Familiar To The touch..

There is one to stick inside forum isDiscuss deep lustre 0 of straight person, ± , Oriental philosophy, skygebaojun was stuck below deep lustre straight person ” recognizant core ” the literal edition of the speech, should be last year the activity of section of Shenzhen LOFT originality, the likelihood goes the person that forum sees is not much, turn stick to here (did not find textual author, if see, feel inappropriate, can leave a message or contact) . Thank Skygebaojun.

Compere:
The 2nd of this morning by deep lustre straight person gentleman is brought for us ” recognizant core ” speech. I say simple introduction deep lustre straight person gentleman, deep lustre straight person gentleman is Wu Cang of products plan division, Japan artistic college professor, taste author of brand of design adviser, PLUS MINUS ZERO without Yin Liang. The overview that he makes a speech is such, include some kind to we are known or be shared in the everything of condition of avery kind of or case or each incident be like core / the thing of central element, this kind of core and deep-seated design are having huge concern. For example, if we deduce this kind of idea with the means of visual language, core can be considered as what what we say; The logo that we share. If we deduce it with our behavior, core can be some kind of everybody the route that takes in same kind behavior or order. This kind of core in our consciousness / the center that central element formed design itself, also formed us to achieve the core of collective understanding to something in deliver. Let us welcome with enthusiastic applause deep lustre straight person gentleman.

Deep lustre straight person:

The purpose that I come to today thinks namely slowly, silent talk with everybody about designing this topic. Can have the specification of image and character next, ask authority slowly admire together. The theme that makes a speech today is ” recognizant core ” , e.g. , you look for a family to help you design this thing, next he can ask you, do you want what to thing design? You often answer this moment not to come out. But when one day you are going, see suddenly, “I mean such thing namely. ” this thing that is contradiction, when asking you, the answer does not come out, but when see, you can know, “Ah, so I am to mean such thing. ” actually this is planted circumstance, it is you know what you want, but you had not realized what you want after all. Stylist perhaps does not need on the world one day, because be in daily life, I am met often discover these a few things that you mean to search.

(film) for instance you see this picture, everybody knows this glazing that is electric car, but this passenger on electric car regards this glazing as the mirror will use. So before be being designed, had put in thing of a few what. Putting the place of umbrella for instance, almost all people can get on umbrella to lean toward the wall, and in another of umbrella gap that is put between ceramic tile and ceramic tile. Below this kind of circumstance, when for instance you build a new building, you should design the thing that puts umbrella, you do not need to design this place into a common space that puts umbrella technically. You want to open to seam on the ground only, when person of your home guest when, he can go to umbrella there put. This involuntary movement, actually the purpose of your architect was achieved, achieve the function that puts umbrella. When the architect is designing the place that puts umbrella, may think of I want to design a thing to want to put umbrella, but he thinks of the relation between person and environment above all.

(film) the United States has a famous scholastic Jim this base (transliteration) , he put forward an environment to offer the idea of the person’s value. Can explain his sentence with this pair of photograph, horizontal is a tree that falling below, this girl wants to did not want to sit was in above. Establish the value that offerred this girl upgrade to sit that is to say. A moment ago was involuntary behavior, similar this kind of involuntary behavior has a lot of, for instance the factory provides a few places of everybody that can take. Everybody is OK also have visions of, this a tree that is similar to to be curiumed. Can explain through these, the person is not to say he wants to act next. And a lot of moment are involuntary.

(film) an iron baluster is on this piece of photograph for example, why can people put this milk upgrade? The figure of box of the square because of this baluster and this milk is same. Still have a case, there is what use to the blind to have the place of braille by tram stop, a few people destroy butt very easily here. Of course this behavior is bad. But this braille just is. butt upgrade face one clutch, this function just has this effect. Of course everybody is not done so.

When sending a short message e.g. this person, he can give blind appropriative road to go along this, he need not look with the eye and do not go wrong. That is to say, of this yellow, offer the way that uses to the blind at ordinary times, when the person is sending a short message, reflected its new value again. So everybody lives daily all sorts of medium behavior, walk for instance, have a thing, these behavior are a kind of successive behavior that goes searching value. Walk for example, the person is not a kind of behavior that learns in one’s childhood on foot, the base that you should view when you are walking however walks toward where, it is a kind of value that tramples in the base that searchs you. Also be a kind of successive action that seeks value. When person and content, environment achieves perfect harmony, found the core of a kind of consciousness namely.

(film) for example similar such example has a lot of, this is station of a bus, total meeting seeks new value in everybody’s daily life, the baluster that this bus stands, when everybody is waiting a car, metropolis upgrade sits, everybody can see what this baluster becomes a turn now. Below this kind of circumstance, if I move this brand 50 centimeters word, people won’t go the possibility sat above this iron baluster. Fall in this kind of circumstance that is to say, this place of baluster is recognizant center.

The design searchs recognizant core actually namely. This is to grind formerly the tea bag of a black tea that the teacher designs. There is a transparent gules link among, gules facial expression may be reflected when black tea regards consciousness as the center, for instance I want to drink black tea now, I can think of this color, what the loop that so this tea includes uses is gules.

(film) it everybody designs metropolis cudgel one’s brains for to want how to design form before is good that everybody designs metropolis cudgel one’s brains for to want how to design form design form before. But the appearance that when I am doing this work, I do not go to a design doing not have a meaning, this is a printer. Using printer commonly all round the likelihood has wastebasket. This design does not consider the form of printer, note the concern of printer and the environment all round however, mix for instance the relation of wastebasket. Say us so a lot of people, person that includes us to get a design, often more than print a piece. Hit a few pieces however, can choose among them a piece, next throw away otherly.

(film) it is an artist that I adore very much this, how can his word live with existing thing namely go down. For instance this is the example that fills up this door with rain boot. I think this is very ideal situation, do ashtray with cap for instance. This is to use doorknob door to be touched, likelihood you every morning set up shop does business the case between. Similar case is in we still have a lot of in daily life of a lot of. A kind of beauty of resonance of place of all of us was concealed inside.

(film) this is a pair of work that carries on new York Times, the title is ” chair ” . The action that this kind of chair also can take downward had had. This design is the environment that uses with the appearance of the chair and it and use material band rise the work of a creation.

(film) this is a kind of sofa that makes one kind with stereo gauze. Everybody can sit to wait for a person in the place of sculpture, became the take place like a similar carven so. Be in the airport to also can design the place that takes like a few similar cases for example. These are a few slant a few more artistic project, it is to try to change people the attempt of a kind of thinking. This chair is similar to crock of a goldfish, because the reason of treatment is done not have,sit into later. Above was to reflect a few with the relation between material.

(film) it is the mobile phone that the plan will begin to sell in Japan December this year this. The unspoken words in a play left to the understanding of the audience or reader of the form that it designs is to want to reflect to enter the feeling in your mouth like dissolve. This is to reflect the concern of person and object. Of course the design that everybody does not see candy makes a mobile telephone immediately. Had seen the person of work of this Great Master, a lot of people can say so a word, “Your work seems to had seen where. ” do not have of course before these work. Why is the family met so say? Because people perhaps sees an everybody place over,be familiar more very, a mutual information.

Myself feels to say with its is the thing with new design, be inferior to saying is to look for to had existed actually, but the thing that you had not discovered truly. This is a moment ago ground formerly the packing case that the teacher has introduced. Box of this fruit juice is done so that resemble banana skin same. I had not seen the author that creates this work. He does of purpose these packing, why is he met so do? Waiting because of fruit of banana, soya-bean milk, life namely is everybody’s well-known information.

(film) it is an air that tastes without Yin Liang this pure and fresh machine. The appearance of the exhaust window that this design resembles general workshop is same. Why meeting make it Where is this appearance? In daily life everybody knows, this is vent. Make it the word of an appearance, you look to know, if you smoke here, smoke can be gone to by engulf, next fresh air comes out. This is machine of a shredded paper, taste without Yin Liang have originally make rubbish tube, when this moment makes shredded paper machine, the plus a shredded paper function on the function with respect to the ash-bin before. This is utmost use original resource, reduce cost.

(film) the part does this back of a chair that is a bed very to resemble a chair. When be being put toward edge of the head of a bed when you, the likelihood can regard it as ark of a the head of a bed is same, you are met above put a few sundry.

(film) it is the picture that the clock that taking a watchband and station takes together this, although two between have a space. But you so if be being patted, seeming is a watch really be like. Because the clock of the station is everybody’s mutual resource, this creative work is created according to this idea.

(film) it is CD player this. This also is not to have the Tibet that Yin Liang tastes to taste, its appearance is like is an exhaust fan, exhaust fan is pulled with respect to meeting exhaust, this CD implement music can be broadcasted if you are pulled.

(film) it is the potato that cut a skin this, have various edge. This is the design of a mobile phone, the inspiration of this design comes from at in one’s childhood memory, after cutting potato skin in one’s childhood, can have a few bribe, go to potato next put in water can have very clean feeling. So handle machine is designed such, everybody can have this kind of memory, so everybody feels to have a feeling very much. Can be bought.




(film) this work of a company that is Italy. Its name cries ” the cloth that carry fine ” . Its appearance is very traditional appearance. It was to use a kind of new data. After seeing this, feel where had there once been such experience? This are very important, people often is in involuntary use something is general the function beyond the function. After sitting e.g. you, take the clothes toward the chair, people did not think of when using this function this thing has this function. When the person is using a thing, if go overly thinking his function, make mistake very easily instead, when for instance you are playing piano, if extraordinary tension which key is which sound when, this moment can play a fault very easily instead. Say the thing is to be in so involuntary in the center be used. Between involuntary behavior, introduce our design, reflect our design between the involuntary behavior of people.

(film) the consciousness that people often has a kind of field in the life, there are 3 men to be in in the photograph for instance call, if a person calls here, if the 2nd person is stood by, the first person can feel very strange. So, the 3rd person and the 2nd distance between the person, had decided according to the distance between the first person and the 2nd person. Similar the relation of the distance between this kind of person and person, resembling elastic is OK euqally adjustable. The shortest distance between person and person is this kind of distance when pushing a car, namely 0 distances. Everybody can have the metre that keeps same with electric car in this moment. If have a person among them,swinging angle is more than the word of the ramshackle angle of electric car, the likelihood has a problem. This is a kind of order. The action of this moment mixes the person if this environment is harmonious if, order is good, if the movement of your body is more than the swing word of the itself of this environment, so order is very random.

Have a term ” inevitable ” . Design a kind of feeling that wants a design to had existed that is to say, want body to reveal proper. A few architects can design a few work that reflect him personality. But another architects go out with respect to the environmental design all round meeting ground and this thing that the environment matchs comes out.

(picture) for instance this circumstance falls, only should a scissors can be cut give to mix this appearance exactly like thing. Say so, although you want to reflect your personality more, think the design gives the thing of a special cruel, but if if this thing is mixed,the environment all round does not match, so this writing cannot say is a good work. I think, design should in all sorts of element of the surroundings from oneself, take out a few elements that match with environmental place.

This is the appearance of stretch person, we are called it ” Halley ” , good in seeming everybody to work some pressure, but if doing the work, can obtain the condition with harmony of environment of inside and outside.
We serve as an architect, our job is ” draw a line ” , mix e.g. the object between the environment, the bounds between air and object, a line among person and object, still have the line between object and object, this line of the picture reflected life attitude of the person, what a moment ago said for instance ” Halley ” , the person can be accomplished and the natural, harmony with surroundings. This is a car of the picture, one is drawn finally to be able to let them obtain perfect line between the relation that is an object, this is called ” the outline of the design ” .

What tell in front is the basic concept of a few designs and idea, hope I introduce the work of a few myself.

(film) this sofa that a manufacturer that is Italy does, although very simple, but very beautiful. The architect wants as far as possible simple reflection. Have a chair above all, if want to sit, need a cushion, have a back again next, sit to want to drink coffee above next, designed a place that puts coffee cup again so. These IDEA are very clear and simple. Simple is we are about to reflect him with simple design.

This is ” losing 0 ” design, showing work is poor namely is ” 0 ” , the thing that imagines with you exactly like. This is at that time the case on exhibition. This is an air humidifier, do in China. If everybody looks carefully, it is to use plastic do. The mould can have line combining a model commonly, this everybody cannot see line combining a model however. Had machined this line combining a model through treatment. So this humidifier resembles a handicraft.

This is TV of a liquid crystal, but the figure that his appearance resembles our earliest before TV. Liquid crystal makes smaller more namely, why our meeting Where is the appearance CRD of make it of this liquid crystal? Because everybody used the TV of CRD a lot of years, very sentient. So I design this liquid crystal into the appearance of CRD.

This is 21 inches TV, the frame on the side of TV screen is done very finely. This remote controller is done very the appearance of the valve that resembles the ointment that brush one’s teeth. Why make it Where is this appearance? The remote controller searchs everywhere when often sitting on sofa because of everybody, do not know to be put where. So make it the word of this appearance, everybody nots allow to be put aside easily in disorder.

Appearance of this remote controller resembles the block of building blocks a bit. This is player of a CD.

This is in desk lamp below have dish, if everybody comes home, with respect to meeting handle watch, key is taken, have a place that puts a thing. The face has a switch here, everybody goes to the thing inside when putting, opened switch. This opens you technically black out and your bout home, perhaps go out to leave with respect to a natural light / closed. It is the switch of two kinds of condition.

There is to go to below this umbrella sunken groove; This ground fills up the feeling that has the lawn that resembled a football ground. This is the container of equipment flavoring, resemble the sand in musical instrument beating a bit.

This is canister of a rubbish, as it happens of a side face is done very, put in the corner very harmonious. The appearance of this bag resembles the figure of sole a bit. Why to want make it such? The design boy or girl friend that includes because of this is the student that is aimed at Japan, they can put a shoe inside. In construction site everybody can see this kind of surrounded cloth, this is the bag that makes with this material. This material is seen in construction site everywhere, with this material make it the word of this bag, can reflect a kind of connection that gives a kind of everybody to lose sight of. Have a few kinds of color, have argent, green, white.

This is a heater. The surface has bit of very fine downy feeling, when you feel it, meeting feeling is very soft. Although the appearance is very lovely, but have a bit concern, fear children goes holding it in the arms namely.

(film) it is this ” losing 0 ” a shop, very beautiful. This environment resembles the fashionable dress inn of a few high-quality goods, let you buy home appliance below this environment. Our general home appliance store is storage type. The environment that there is additionally one kind of sale is besides the sale means of storage type so? So they created this kind of environment that sells home appliance.

There are a lot of very beautiful, practical home appliances inside, this is for instance new the coffee furnace of the paragraph, also can use bubble black tea, there is filter above.

This is toast machine, can bake a piece of bread only. If two people eat, you can bake the other side first, make the other side feels very good so. The design can bake two pieces oven, it is very easy that I think. If design such word, can reflect a very kind perception.

This is a calculator, general calculator can be put in the counter, a good calculator is OK also beautification your shop.

This is the watch of a famous brand, the vitreous lid of watch is 12 edges form, why to want make it 12 edges form? Because need not imprint on watch so,go up 1, 12. Looking to know is when. There are 3 small circles above. Why to design such? Pointing to 10 for instance, it is on Thursday, so this facial look that a few finger look to resemble a sadness, very interesting.

This blowy canister also does not have plastic wire combining a model, this is to use new and high technology to shape come out. Can give a guest a very good exterior impression.

This is the crock of a bath of a subsidiary company production, this is faucet. These appearance are very simple. This is newest design sit implement, it is plastic entirely do, cleanness is automatic.

Say the design wants to be in so involuntary in discovery is inspirational, as the architect, the IDEA that knows than the person that is not a design your place does not know more.
(one by one broadcasts a picture… )
Everybody saw the thing that I design so much, everybody can see, seem to feel very look familiar, but had not seen where again really actually. Good design is objective is not subjective expressional life. Good design is the footing with tripartite sees this thing. Creation can have the creation desire that thinks project oneself only, it is from already some reality will search a space to undertake creating.

A my very good friend, a word was written on his work collect, “Although know, but oneself always did not notice. ” designing everybody also is to be able to give birth to subsist, but it is better to had a design to be able to make everybody lives.

Compere: Special acknowledgment is deep lustre straight person gentleman, let us experience mix in consciousness the phenomenon besides consciousness, let us be thanked with applause again deep lustre straight person gentleman.
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Note: The picture is not textual, fill by literal meaning go up, wrong ask point out mistakes so that they can be corrected.

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Here We Go Again.He ‘ S Back In Town Again…

Naoto Fukasawa, here uses one of most crucial point words at present. Mention him again now, because two articles introduce him recently, metropolis magazine (cosmopolitan)Without Thought, with IHT (International Herald Tribune, forum signs up for international pioneer)Naoto Fukasawa: Intuiting Function From form. These two articles are more similar, and some content had not introduced before us, the likelihood is inspired somewhat to you, below whole syncretic.

Street edge has case of an empty milk on armrest baluster, railway station blind on the road snipe, the empty drink batch can that appears in bicycle basket and candied skin, what do these scenes mean to you, Naoto FukasawaThinking this kind looks abiogenesis behavior is a person to armrest, blind and the subconscious intuition of bicycle basket reacts, it seems that they are this function to design namely. Naoto Fukasawa designed the product of a large number of each domains, become Japan one of stylist of the most influential force, he makes people also resembles hard above those who say, throw rubbish into the design that he uses instinctively like bicycle basket. “You do not need to tell people how to be used with a manual, it must very instinctive, let people naturally use. Let people naturally use..

Jasper MorrisonEvaluate Naoto Fukasawa so, “He is good at will humorous, concept and functional confluence arriving one case, very natural, people can be accepted very quickly, need not any specifications. He communicates the sense of the object in instinctive level, we accept his information inadvertently, accompany this kind to interweave compound feeling: Inside clear design clever gotten pleasure and those who handle a new thing is comfortable. Inside clear design clever gotten pleasure and those who handle a new thing is comfortable..

Naoto Fukasawa is one of a few a few stylist undoubtedly, can create the beautiful product that realizes a function already, still be creed of a new idea at the same time person, care the design with the abstract quality of the object and new creation, innovate technology and change behavior.

After Naoto Fukasawa graduates, worked 8 years in Seiko, go nextIDEO, IDEO has 15 people only at that time (be awaited in those days or call ID TWO) , was familiar with Sam Hecht(Industrial Facilityone of author) , because two people are heavy smoker, often sneak away to talk about the complexity of American society and Japanese society and contrary to the side of smoke of housetop edge cat. Sam Hecht recollects the Naoto Fukasawa special college in those days to send, it is a formalist substantially, and in this respect (modelling ability) a be best show, unlike those flaw products at that time, to now his form still has the essence that has it.

Naoto Fukasawa goes at that timeIDEOAn interpreter still was taken when interview, although if,he knows possible he needs the word to work together through English and them, but the account that takes an interpreter is he wants to introduce his to the other side very much, and if if be not taken,thinking, perhaps can regret. Tim Brown (IDEO CEO) memory says at that time: “Apparently this is a guy that has experience very much, and the craft that he creates an object makes a person impressive. And the craft that he creates an object makes a person impressive..

The IDEO at that time (namely ID TWO) , naoto Fukasawa besides see the client is mixed do observation work, the first opportunity that still had him goes expressing the opinion about design philosophy respect, a flock of stylist of IDEO can drink cup and a few mutual boast together every Friday, that moment thinks of a drop suddenly, ask a person every weeks to report namely, let the conference become more interesting, naoto Fukasawa suggests an interesting idea, it is how the culture that every group member tells the philosophy that explains themselves and them affected him, everyone agreed besides Naoto Fukasawa of – of a condition first.

So the result is Naoto Fukasawa presented Hari to everybody this Oriental philosophy (Tim Brown thinks this is right is a revolutionary progress for Naoto Fukasawa, because gave his him development the platform of idea. ) , hari translates Cheng Yingwen is ” Tension ” , but not quite correct very difficult also explanation, be in Japan, if the skin of a youth is very smooth, can say the skin that is Hari, with the person that will describe an energetic person to also can call Hari. In Metropolis in interviewing, naoto Fukasawa explains Hari with the graph, drew a person, drew arrowhead to represent outside force next, “If I want to become an outstanding stylist, I am about to change the force beside me, I plant this force rollback, achieved a kind of balance, if this is planted,force still has than our internal force strong, so do they invade us inside? If my desire or target are very powerful, so give these arrowhead be rolled out, this is very light intelligible. The meaning of Hari is over there have a kind of balance, there is line of very good a balance between these two kinds of force. In products plan, the meaning of Hari finds appearance of a first-rate to convey this object namely, it is the object conveyed itself even. Will decide this one external form by its external environment, for instance person, time, use means. Use means..

Naoto Fukasawa lets him in American job can once more design of Japan of check and approve, be in Japan, the relation between object and environment is considered as more important, he stops create interesting appearance and more and dedicated the relation between the object. Naoto Fukasawa returned Japan to establish IDEO Tokyo branch 1996, through holding ” Without Thought ” design Workshop will encourage stylist to create more instinctive product. The atelier that established oneself 2003 (the departure that Tim Brown says him is ineluctability, work how to long be time problem only in IDEO. ) , foundPlus Minus Zero(± 0), andIssey Miyake, taku Satoh is in charge of together2121Design SightThis Japan designs museum, redefine designs the part in daily life (2121 Design Sight is exhibited the first timesChocolateBe Naoto Fukasawa plan) , mixJasper MorrisonFacilitate togetherSuper Normal is exhibited.

Sam HechtSaying Naoto Fukasawa head 20 years is reasonable solution form, and now is to devote into at Ideas, naoto Fukasawa extraordinary, because in this two respects he arrived at very deep deepness,be. After returning Japan, naoto Fukasawa had a few fundamental changes, be in the United States when, stylist begins the appearance that he creates question, in him the help of new concept leaves formation external form (namely the Hari above) , “Everybody can say ‘ wow, naoto, this design is very good ‘ , I also think very marvellous, but I have doubt, why it needs in that way an appearance. ” the form is not enough, naoto Fukasawa begins to step an one pace ahead from the vision of dedicated Yu Chuncui, his concept begins to involve abstraction and the thing that are full of expressional strength. “In industrial design, this is very fundamental one condition, perhaps be he has done the bravest thing. ” Sam Hecht says, he and Naoto Fukasawa established IDEO Tokyo branch together. It is very important to him that Tim Brown thinks he returns Japan, he is designed with his language. The person change that creates a product for others from creates the person that the product concerns for.

In this article of Metropolis, naoto Fukasawa showed a piece of picture to the author, it is an umbrella that leans on the wall, the head as it happens of umbrella is in the juncture place of floor tile, let umbrella have a firm posture, 1998 when Naoto Fukasawa shows this piece of pictureBill MoggridgeWith Bill Verplank of alternant design pioneer, ask how they describe this piece of picture. “Without thought ” it is two people’s unanimous answer, unlike Hari, this word is concept of a west. Naoto Fukasawa says this is a kind of very good observation way, drink water when you for instance when, you won’t ponder over this glass, you drink water then from it. With those a few example of begin, the design of Naoto Fukasawa lets the use with people initiative nature: Without Thought.

Jasper Morrison is in the new monograph of Naoto Fukasawa
” Naoto Fukasawa “Write in: “The originality that Naoto often cares about him from why and come, the story that how design some thing as telling about him makes the one part that understands it. ” (this can be experienced in the citing below) Naoto Fukasawa is in ” Naoto Fukasawa ” the evolution that told about him.

Naoto Fukasawa is making wall of intelligence of Intelligent walls- of a research project, for instance the television mixes object of physics of wh some of which air conditioning system will disappear (OK and referenced preambleLG ARTCOOL air conditioning) , they will be compositive in the environment, and he is at presentMuji These products that design with Plus Minus Zero are the previous exploration of this kind of concept. (OK also fromThe Ideal House cologne that he designsSee a few similar factors)

“Naoto Fukasawa is having can will complex become simple, become uglily beautiful, stale becomes brand-new magic power, he can kiss a frog and let her become a princess. He can kiss a frog and let her become a princess.. Konstantin GrcicEvaluate Naoto Fukasawa so.

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The picture that that milk box of begin puts on armrest comes from atIDEObecause the person designs director Jane Fulton Suri “Thoughtless Acts” (Observations On Intuitive Design, the observation in instinctive design) in one book (Via:
Signal Vs. Noise) , also had mentioned before us.

Without Thought and Thoughtless Acts, naoto Fukasawa and IDEO are to interweave each other of connection, but also having distinction, thing of the person that also show partly square (design) the difference of thinking, without thought remains a kind of Thought, the thought that is a kind of Zen (this is most attract HesperianOriental thought) ; And Thoughtless Acts emphasizes latter Act, more deflection the behavior at figuring reason.

In
Insights From ” Thoughtless Acts “In this article, the demand of resolution consumer comes in mentioning Jane Fulton Suri to do common thing through watching common person, observe the child brushs his teeth, observation is parental push pram, the patient sees a doctor in emergency call room etc, go discovering the chance that improves an experience through observation, and these often are potential things. There are a few specific proposals to list the introduction in this article. And referenced
The Creative Generalist visit to Jane Fulton Suri, can understand more.

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Naoto Fukasawa is below: A few case that Intuiting Function From Form cites in this article.
With the printer that ash-bin ties, 1998 Naoto Fukasawa and Sam Hecht are what when the group makes Without Thought workshop, the design of Epson appears, analysis how does people use specific product and assess whether can be they redesigned, make its more businesslike and more delightful.

Was the Tile Light that Japanese INAX Corporation designs 1998, since ceramic tile also is wall lamp. This is him inchoate an experiment of this domain, the project of a research that undertakes at present at him relatively ” Intelligent wall ” , did not come about the design namely family, how integrated all sorts of products and environment.

Designed 1999Muji CD Player, need not introduce, normally stylist thinks AV product is a black a knot in one’s heart.

The Personal Skies that designed 2001, also need not introduce more, mention in the book that introduces IDEO a lot of, the prospective work space that Naoto Fukasawa and IDEO let his thought flow freely, everybody can define his working space.

Designed 2003Infobar, weThe introduction passes in front, this one is first version.

The W11K mobile phone that designed 2003, come from the children memory at Naoto Fukasawa, when cutting potato, it is round originally, become what have inclined plane a little later, when he puts potato in water to clean, oblique plane lets become little tomato patch a bit icier, and believe firmly others also likes this kind of sense (touch) .

The Humidifier that designed 2003, need not introduce, a lot of people are in this appearance ” study ” .

The Juice Skin that designed 2004, weThe introduction passes in front. Naoto Fukasawa often experiences the memory that plays the object that people is in to already was being put, incentive people its blend in this kind of affection new object.

The Vu of à of D é J that designed 2006Chair, “A lot of products were not necessary to redesign, for instance chair, it is good that because you can be used from people,one is found in those chairs of a long time. But although chair, also can design it is better to let us live. When I design a chair, clou does it hard namely resemble a chair. The is identified nucleus that each product has it (our preambleLG ARTCOOL air conditioningHad had to this viewpoint discuss) , if you can regard it as the core of new product, so the part that you correct bad, make a better chair thereby. Make a better chair thereby..

The Terra bathtub that designed 2006, this Terra (land) the design of tub is to come from the memory at he is 21 years old, he walked out of Japan to see Band-i-Amir in Afghanistan for the first time 1978 (lake of close Er of A of · of Yi of class heart · ) , that is with the lake with vivid blue lake famed water, naoto Fukasawa is moved by the comparative place with blue and brown land, he wants to arouse the earth to bear the weight of with Terra the feeling of bounty, the external form that in the cock on land a big rock leaves. Will form contrast with the color of water with marble.

The Cosmos Chandelier that designed 2006, cosmic droplight, we also had been mentioned in front (Swarovski 2006 Milan is exhibited) . With Electroluminescent (send glow, electroluminescence) fiber make it, come up against accidentally in Stockholm speech, speech hall power cut, they use Electroluminescent fiber (preamble[Sonumbra, smooth phonic shadow]Those who use also is Electroluminescent fiber) take the stand on it, although mix rainbow is same, very dazzling but glow is not much, with will make the tube improper, but use pendent lamp (Chandelier points to ornamental lamp more) , you are OK above do a few very mad tough thing.

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