The umbriferous ad that sees usually uses measuring projector make it, and can in the late evening or darker local ability is effective. This advertisement uses the shadow that the sun causes however, can see in become known day hollow-out black and white character and image, this kind of advertisement is revealed still can follow the change of sunshine and change, have interest sex very much. Allegedly this kind of advertisement is to market open car and make, its drove the value of action to achieve 200 thousand euro.

Challenge
Increase The Number Of Test Drives Of The New Eos convertible, target Group:MEn And Women Between 25 And 59 Years Of age, better Educated And Better Off.

Strategy
Who Is More Qualified For Advertising A Convertible Than the Sun Itself? Therefore We Got The Sun To Invite People For A test Drive By Shining Through The World's First Shadow poster.

Results
Everywhere We Put It Up, the Shadow Poster Not Only Caused a Stir But Also Increased The Number Of Test Drives By More Than 12%.Thus The 2000 Euro Poster Caused A Positive PR In The Value Of about 200000 Euros.

Agency: DDB D ü Sseldorf, germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Heiko Freyland, raphael Milczarek
Copywriters: Felix Lemcke, jan Propach
Art Directors: Fabian Kirner, michael Kittel

Http://www.frederiksamuel.com/blog/2007/10/vw-eos.html

The people is good, everybody just is good really very! Hey. . . . . . Say this automobile, one say one ah, I do not raise car number, car date is empty very, I choose a vehicle only! Masses car, yes, the person that drive is much! This with respect to follow-up restaurant same, on a street, which family is much I enter which! Masses car, hear near 200 million people are in, i… believe masses! Masses car, I look. . . . . . , with respect to it!

Advertising Agency: DDB, lisbon, portugal
Creative Director: Jorge Teixeira
Art Director: Nuno Gon? Alves
Copywriter: Nelson Quadros

Driving when you travel of GTI of masses car golf is on the ave when, you can discover extraordinary. The likelihood is the extraordinary that wants to say his, perhaps be the rate that wants to say oneself, but relative to at safety character, those slowly snail and tortoise pay attention to him protection more, they have a thick ” armor ” . . . . . .

Driving when you travel of GTI of masses car golf is on the ave when, you can discover extraordinary. The likelihood is the extraordinary that wants to say his, perhaps be the rate that wants to say oneself, but relative to at safety character, those slowly snail and tortoise pay attention to him protection more, they have a thick ” armor ” . . . . . .

Magazine of science of masses of Popular Science () singled out 2007Best Of What ‘ S New, the Innovation Of The Year this year is notIPhone (IPhone is
New York TimesThe chosen Invention Of The Year this year, also be in of course the Best Of What of masses science ‘ inside S New 2007) , come from howeverNanosolar PowerSheet solar battery. Nanosolar PowersheetSolar energyWhat the technology uses is not normally silicon silicon solar energy however cupreous indium gallium 2 Selenium (Copper indium Gallium Diselenide, CIGS) film, if paint,using solar energy is thin on electric board a, OK and convenient installation is in housetop or on door pane, electric energy of solar energy translate into, nanosolar uses an element to be comprised oneself (Molecular self-assembly) a future life produces CIGS particle ” ink ” , presswork ink to go up to substrate next. The characteristic with this kind of the mainest technique is cheap, economy also is traditional solar battery (silicon silicon) a the mainest problem, because silicon production cost is high, and the silicon of 70% is dropped in the loss in producing a course. The cheapest solar energy electricity board every manufacturing cost of made of baked clay report is 3 dollars, and coal is every tile 1 dollar, nanosolar Powersheet can reduce every tile 30 cent, and installation is convenient, anyplace OK, for instance roof, the garage is waited a moment. The factory of Nanosolar Shengqiaosi building will become the biggest solar energy on the world electric board manufacturer, give finished product next year, predict one year to will produce the solar battery with 430 made of baked clay million, otherer than the United States firm is annual yield gross is even much, the solar battery of 100 thousand will sell the head toward Europe, there also is very big demand in California. The problem that they face now is not whether the product can be used, how much can produce however.







Of Popular Science
Article introduction,
Animation demonstrates.

At present solar cell is in silicon radical global smooth hot season (of Photovoltaic) market have rate amount to 90% , nanosolar is not the company of substitute of only low cost, american Miasole also produces CIGS solar cell, german Solarion and Wurth Solar use the Selenium with changeover pretty good also efficiency to change cupreous indium (Copper-indium Selenide, CIS) , still other company is developing dye sensitize solar cell (Dye-sensitized Solar cells) ─ this device is to use the light of organic dye element to arouse (Photoexcitation) , in particle of rice of oxidation titanium Nai electric current of the generation in semiconductor layer. , Nai rice 電 child 週 報

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