The umbriferous ad that sees usually uses measuring projector make it, and can in the late evening or darker local ability is effective. This advertisement uses the shadow that the sun causes however, can see in become known day hollow-out black and white character and image, this kind of advertisement is revealed still can follow the change of sunshine and change, have interest sex very much. Allegedly this kind of advertisement is to market open car and make, its drove the value of action to achieve 200 thousand euro.

Challenge
Increase The Number Of Test Drives Of The New Eos convertible, target Group:MEn And Women Between 25 And 59 Years Of age, better Educated And Better Off.

Strategy
Who Is More Qualified For Advertising A Convertible Than the Sun Itself? Therefore We Got The Sun To Invite People For A test Drive By Shining Through The World's First Shadow poster.

Results
Everywhere We Put It Up, the Shadow Poster Not Only Caused a Stir But Also Increased The Number Of Test Drives By More Than 12%.Thus The 2000 Euro Poster Caused A Positive PR In The Value Of about 200000 Euros.

Agency: DDB D ü Sseldorf, germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Heiko Freyland, raphael Milczarek
Copywriters: Felix Lemcke, jan Propach
Art Directors: Fabian Kirner, michael Kittel

Http://www.frederiksamuel.com/blog/2007/10/vw-eos.html

This clock as projector same, it is it only time umbriferous arrived on the wall. Can magnify clock according to your requirement or put small, the big clock that Alexandrine and abroad beach is like if magnifying is hanged in your home, put little word to be like the dial that is the same as a Roman numerals. Still brightness also can adjust, require an AA battery only can. . . .

This idea that devises by Stefano Casanova is umbriferous mobile phone, whole designs the flavour of very concise apple having a place. But screen is too small,think big to see on the mobile phone, this umbriferous technology can let a mobile phone see big be shared with the friend, can demonstrate manuscript need not measuring projector of have the aid of. It is a product of concept of anourous having a head regrettablly. . . .