The other day FeedSky is newest and enlightened show advertisement service, this service and Feedburner Ad Networks (FAN) very similar, run a mechanism a bit similar also, because I once joined FAN September last year, use this advertisement service to also have fast time of a year, also have a few knowledge quite to this advertising effect, today, I combine the advertisement result that the advertisement data last month comes my FeedBurner tell about Feedburner Ad Networks in detail.

　　 Advertisement type

FAN divides the advertisement that is two kinds of types, one kind is to put the RSS on Feed on advertisement, show an ad at the back of Feed content namely, additionally one kind is to put the Site on rich guest website on advertisement, this kind of advertisement looks from formally and common website banner ad is similar. These two kinds of ad that at present I see are give priority to with the picture, among them the picture that Feed ad volume is 468×60, website Site advertisement is the rectangular picture of 300×250.

　　 Put in means

Advertising puts in means and Review Me similar, advertisement is by ad business drive, feedBurner as a kind of intermediary, interpose is mixed at ad business between Blogger, ad business option can put in advertisement to its after a the most appropriate Blogger, feedBurner is met among this collection one share charge.

　　 Advertisement unit price

Normally the circumstance falls, ad business puts the advertisement that summary prep above puts the advertisement unit price on Site on to go up in Feed on unit price, the unit price of general Site is 5-8 dollar / CPM, picture of advertisement of that is to say shows 1000 times, can receive 5-8 dollar income, look nevertheless according to my data, feedBurner from which collection one share charge, the earnings that can achieve actually is website advertisement probably 3 dollars / CPM, the actual profit on Feed is 2 dollars / CPM. Nevertheless, this CPM price is far also of outclass home with type advertisement price.

　　 Area advertisement

Apparent, the advertisement effect that Chinese discharge can bring actually is very small, because this most FeedBurner advertisement has geographical area restriction, calculate only the advertisement of certain and Euramerican area shows, because this is told to the rich guest of Chinese content, the premise that achieves earnings is to ad business puts in the ad that does not take area restriction, include the ad that area restricts, the amount was not shown actually normally below the circumstance, regrettablly is me receives most advertisement is this kind of advertisement.

To Chinese Feed, do not have district definitive advertisement only ability is valuable, this kind of advertisement I have 3 only in what receive in half an year.

　　 My go up lunar advertisement data

I am at the beginning of last month the advertisement that receives two to be restricted without area, one is blackberry mobile phone, one is 3M, advertisement has in the light of Feed and Site two kinds, I put in these two kinds of advertisement, hit of indication data of the advertisement inside the time of a month that the FeedBurner that I am below shows, advertisement and achieve earnings.

Advertisement type shows (Impressions) hit (CTR) accrual (dollar) 128283 0.18% 420 of advertisement of website of 6490 1.87% 15 SITE of RSS Feed advertisement

This is an interesting data, from inside data we can see, the earnings that Blogger achieves on the website should be more than the earnings that achieves on Feed advertisement far, and even if Feed advertisement has very tall hit, advertisement value still is underestimated badly.

　　 My a few analysis

　　1, user quantity: Although my RSS Feed is used, is means of full text output, and be put in the link of subscription be in the place with all the markeddest pages, but the indication according to FeedBurner, the browsing quantity of RSS browses a quantity than the webpage as before 10 times lower, this specification falls in Chinese environment, the user of use RSS as before far little the user at using a browser.

　　 2, advertisement effect: RSS Feed advertisement to advertisement advocate for it is quite economical, can obtain first-rate to show the result with the minorrest budget, the advertisement on website of far outclass of its advertisement hit, however, RSS Feed advertisement to rich guest profit is very small, this can hit rich guest to release advertising apiration on RSS Feed on certain level.

　　 3, hit: RSS Feed advertisement can have very tall hit in specific period of time, I am for instance current the advertisement that this RSS advertisement is blackberry mobile phone, release in malic IPhone that day, hit of this advertising RSS Feed is as high as 19% , make to the attention of IPhone apparently hit of advertising of congener mobile phone also soars.

　　 4, real value: Will analyse from the person that use, what can use RSS Feed reader is general belong to relatively high-end user, of these users click theoretic should bigger than browsing the user value of the website, but will look at present, feed advertisement value is underestimated badly, is because is Feed insufficient,this all-pervading reason?

Finally, the data above me and analysis are the exterior network environment that comes from Chinese, likelihood to Euramerican Blog, the advertisement data of FeedBurner also is additionally one kind of circumstance likely, but I feel to be at least below Chinese environment, feedBurner as Feed advertisement precursor, did not reflect Feed advertising adequately in advertisement system real value, and the website advertisement of FeedBurner has bigger appeal instead to Chinese Blogger.